We have been attempting to create trackable URLs to determine sales conversion rates (based on the URL provided by BC below) for a variety of Facebook ad campaigns. Although we can now track conversions (we're doing this in Google Analytics), we are unable to track the source of these conversions - i.e. they are all showing in Google Analytics as coming in from a single channel. The person that we have looking after Google (Adwords and Analytics) for us explains as follows:
"The BC system is losing the paths the conversions took before getting to the other domain so its all recorded as direct instead of broken out into organic, paid, referral etc. I'd recommend you ask the BC dev guys if they know of a solution.
The goals (as in those folk reaching the formprocessv2 page) are being counted as goals, you can see them under Conversions > Goals > Overview.
Unfortunately it seems that BC's way of handling sales processing (on another domain) is breaking the ability to see where those goals are coming from so they are all reported as 'Direct' rather than broken down into their channels."
In summary we need a way to track conversions for specific campaigns or URLs - any suggestions?
Thanks for your help!